Yesterday on Old Bond Street you may have noticed an unfamiliar pink glow emanating from one of the street's most imposing buildings. We are pleased to reassure you that it wasn't as a result of extra-terrestrial happenings or an invasion of pink glow worms but rather it was in honor of Ralph Lauren's annual Pink Pony campaign for cancer research.
For the coming week Ralph Lauren stores worldwide will be illuminated in pink to celebrate the launch of the label's Pink Pony collection of products - available in store. It is a cause close to the man himself.
"I have been dedicated to the fight against cancer for more than fifteen years," Ralph Lauren explained. "The Pink Pony Fund marks my commitment to this important cause."
20 per cent of the price of each product from the range sold in the UK goes to The Royal Marsden Cancer Campaign to ensure that cancer can be treated earlier and more effectively across all communities.
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